Cornerstone Content & How To Sell Up Market

by | Jan 20, 2020 | Local Marketing Hacks, Local SEO, Video Showcase


Cornerstone Content Publication Vs. Syndication Selling Up Market

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Cornerstone Content & How To Sell Up Market

I love to be a spectator in the evolution of body shop and collision repair industry. Watching Paintless Dent Repair (PDR) companies make a push to disrupt the industry with new repair and marketing technicians is fun to watch, and when you consider the advantages of having your repair done paintless, it’s a no brainer why an educated consumer would choose Paintless Dent Repair (PDR) for their auto body repair needs.

With that being said, it’s going to be an uphill battle, entrenched body/collision repair shops won’t give up their market share quickly.  The industry has been around for a long time and they have partnered with deep pockets (insurance companies) on their side.   That’s why it’s essential to understand and study how to market and grow your Paintless Dent Repair (PDR) business with the right strategies. Regardless if you have a body/collision repair shop or if you trying to disrupt that market with your Paintless Dent Repair business, understanding how to get in front and stay in front of your local market is essential to your success, and the companies who figure it out will capitalize on the shift in technology and techniques. 

In this video, I cover the gaps I see in the game and how collision repair or paintless dent repair companies can get and keep more customers in their local market.

If you’re looking for software & tools to market your business in your local market, I would recommend our PremiumPower Listing & Customer Review Automation software.  If you’re looking for support expanding into neighboring markets, schedule an appointment to discuss your strategy with a local marketing specialist.