What You Say And When You Say It…Matters!

by | Oct 9, 2019 | Local SEO, Online Marketing

TOPICS

POST REPAIR FUNNELS. REFERRAL & REPEAT BUSINESSES. MESSAGING STRATEGY. PAID AD STRATEGY.

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Messaging – Marketing – And Meeting Customers Where They Are

What You Say And When You Say It…Matters! 

All too often, I see Paintless Dent & Automotive Hail repair companies spending their hard-earned money on paid ads without having a strategy and or messaging plan in place.  It’s important to understand that you want to meet your perspective or return customers on their terms and put messaging in front of them that is relevant to where they are in your customer lifecycle.

If you build out your paid ads based on where to perspective contact is (i.e., Cold, Warm, Hot, Post Repair), you’ll have more success due to the relevance of your messaging.  In this training I whiteboard and discuss our paid ad and messaging strategy, where to start, and what to plan for to improve your results.  I’ll outline how to build a paid ad campaign and what to focus on when making an unbeatable Paintless Dent or Automotive Hail Repair Business.  

If you’re not having success with your paid advertising campaigns, it’s probably due to one of the following three things:

  • You don’t have a messaging strategy to meeting perspective or return customers where they are in your customer lifecycle
  • Yours focused on the wrong target; you’re focused on converting cold contacts instead of hot contacts or post repair/customer contacts.
  • You don’t have a customer appreciation, referral, and return business campaign

If you’re looking for software & tools to market your business in your local market I would recommend the PremiumPower Listing & Customer Review Automation software.  If you’re looking for support expanding into neighboring markets, schedule an appointment to discuss your strategy with a local marketing specialist.